We Help The Best Kept Secrets Become The World’s Best Known Experts
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”
– John d. Rockefeller –
Why You Need PR
Have you ever seen someone post an article they have been featured in and thought “OMG! They are incredible, I would love to tell my story or be featured in Top Tier Publications.”? It seems out of reach for most, but not completely out of question for all.
Some of us tend to think that PR is only for large, multinational brands that have huge marketing budgets. It would make sense, since doing PR seems like a full-time job that requires the type of resources that SMBs just don’t have.
One way of making the best use of your resources and generating new business is by doing great PR.
If you have a story to tell or your company is doing something amazing, you’ve written a book or have a powerhouse podcast that the world needs to know about, we can act on your behalf and share your story.
What We Do
Want to charge more for what you do? Get invited to speak on stages around the world? Network with thought leaders you read about in the media?
Positioning you as the expert in top tier publications is how we can help you achieve this.
Who are you more likely to believe, a salesman or a person just like you who bought a product? Would you trust someone that says their great, or seeing that person in a high profile magazine showing how great they are from their advice in an article?
Because of social media, we’re exposed to so much marketing and advertising content. People don’t trust brands as much anymore which is why influencer marketing and PR content provides an authentic touch to your business.
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UBA Specialty
Unstoppable Branding Agency specializes in Tier 1 & 2 placements for our clients to help build their knowledge panel and credibility layers for submission to social platforms that offer a “blue tick” authenticity stamp, along with maximum positioning. However, Tier 3 & 4 publications are also necessary to create the “layers” that are needed to showcase you and your brands credibility.
Here are the types of media we focus on publishing.
Top Tier Mention/ Advice Articles
These are articles that typically have a trending topic, or a thought leader or celebrity that is sharing their wisdom on the topic. To make the article more credible and share worthy, we add in experts (like you) to provide their advice on the topic being discussed. There are typically 2-4 other experts inside this article that provide their advice or expertise. Each client will have their advice ( 3-5 sentences or a short paragraph) name, company and sometimes ( depending on the publication) a link and picture can be placed inside the article.
A feature is the ultimate press. This is an exclusive story told about you and or your company or product. You are interviewed and together our PR team and writers help create a “PR Worthy” angle that represents the story line, but is also keyword and SEO rich. Your story, name, company website links and images will be showcased in this article written exclusively for you.
A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or organization and provided to media through a variety of means.
The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes:
- To notify the media about an event in hopes that they will spread the word.
- To share something about your business, hoping a reporter will see a story in your press release and write an actual news article about it.
- To promote your business’ appearance on the internet via blogs, websites, and social networks.
Our Process
Consultation with your very own publicist
Together, we’ll go through a series of questions to verify that we are the right fit for each other and whether your story is PR ready to be pitched to different media outlets
Roadmap to Next Level Credibility
If it’s a good fit, we’ll build out the strategy of publications, a timeline, and the specifics of how we will level up your online authority.
Meet Your Team
Once you approve the plan, you’ll get to meet your very own client success manager and the rest of your team. At that meeting, we will begin the fun part. We start extracting out the best stories and advice you have to offer.
We Get To Work
This is the part where you get back to doing what you do best, and we get to work. If you want to see what we do behind the scenes, we’ve documented the ENTIRE PROCESS for you.
Case Studies
Hanalei Swan
Starting a business from scratch is never easy…
But with the right team, and a solid plan, anything is possible! The HS Styles project was a complete startup. First we discovered the target audience, then based on the data, and input from the client, we decided on the proper look and feel of her brand.
Read More
Suzi Mcalpine
The most powerful person in any organization is its leader. So when Suzi came to us for help with launching her corporate leadership training & coaching business, we gladly accepted the opportunity.
Read More
Jetsetter Boss
There’s no feeling on Earth like being your own boss…
But when you combine that feeling with the freedom of world travel, there’s no limit to what you can do!
Inge Hart
”Food is the gateway to an energetic and fulfilling life”… These wise and very powerful words were spoken from our friend and now client, Inge Hart. So powerful in fact, they were displayed prominently on the front of her new book, “Balanced Foodologist”.
Read More
Testimonials
FREQUENTLY ASKED QUESTIONS
FAQ’s
We are happy to provide a partial refund for partial placements. If we are unable to place you, we will provide a FULL REFUND. To date, our clients have seen a 100% success rate in being placed in one of their chosen publications, since we carefully vet the clients and companies we work with.
No. This is a huge misconception. You do not pay for articles or for article placements. We can not guarantee that you will be published in a top tier publication.
We will work directly with you to help in the development of your brand UNTIL your brand is PR worthy or has a story the world deserves to hear. Only then we will pitch your story to the best publications where you will have the highest probability to be placed. If we are unable to place you AFTER THE WORK WE’VE DONE, we will refund you your money based on our guarantee.
Our PR & Media team & partners act on your behalf as your brand’s agent, by pitching your story to publications that people want to read & share. Once accepted, you get the benefit of having your advice included in the article allowing you to utilize the logos and credibility for an AS SEEN ON: Banner.
Getting featured in a high profile publication is not an easy feat to do on your own. In fact, we documented our ENTIRE PROCESS in case you want to do it yourself.
Now, if you don’t want to take on a full time job of pitching yourself or your company to get published, you are probably ready to work with a PR Agency.
What Are Top Tier Publications
Top tier magazines, newspapers, broadcast and online publications are ranked based on their notoriety and now by number of followers across their social channels.
What Is A Mention/Advice or Feature Article?
Mention/Advice Article:
This is where you share your expert advice in an article based on a topic that the editor is writing about. Your name, advice and company is mentioned in the article as the expert in that field or niche. Typically you are placed with 1-4 other experts providing their expert advice in the same article.
*show examples
Full Feature Article
This is a full article featuring you, your expertise or your company. Features are for entrepreneurs/business owners/personalities that are doing great things in the world, they lead with value, and have built their company unconventionally.
*show examples
How can we help you?
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