What is a Media Kit and Why Do You Need One?
A media kit is a document or a webpage (today Promoters, hosts and organizers prefer web pages because they’re active & alive)
Media kits are everything for a speaker, or professional that want to be seen as an authority and get paid to speak, and provide their expertise and be an influencer in their space.
MEDIA KITS PREVIEWS
A speakers media kits needs to contain information about and why you are the best choice.
Contains your bio, your past experiences, your talks and a showcase of why you should be chosen to speak to their audience.
you see all promoters, and show hosts want to know is exactly why you are the chosen one, this is a big failure for so many speakers they don’t come prepared.
The objective is to be the absolute YES when you go to pitch your self. Allow the media kit to do the talking for you.
Media kits for new businesses:
Best is to have a kit if you are a new business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story.
The point of a media kit is to catch the eye of an event host, podcast, or journalist and make them want to write an article or do an interview.
It should be a one-stop shop for all of the information agents, promoters or journalists need.
In the past, a media kit was often presented in a cardboard folder, but now thanks to the digital revolution, most media kits are in PDF format and can be downloaded from your website or attached to an email.
What should your media kit contain?
Depending on your business or the reason why you are using a media kit, this list may change. But there are a few basic items which should always be included to make sure your media kit is effective as possible.
Contact details: Include the contact details of the person who can be interviewed, a PR contact or anyone else of relevance. Information about the company/person:
Include a succinct bio to help the journalist and share interesting information they would need to research. Try not to make it more than three paragraphs for each person.
A media release: Journalists will want to know what is going on and have some details about the event. Your media release should include quotes from the person who is available for interview.
Images: Make sure you put some images in your media kit that journalists can use for their stories.
Most journalists require high-resolution images, but if there isn’t enough space put them on as low-resolution and let the journalists know they can contact you for high-resolution if needed. Some other options which aren’t as vital but you may want to think about are: Testimonials from clients or customers: Your happy customers are your best marketing.
Use your best testimonials to demonstrate your credibility.
Annual report: If your business is in a field where journalists are interested in your annual reports, make sure you attach one for easy reference.
Other interesting facts: Outline anything else the business/person is up to that hosts & journalists may find interesting.
Remember, they are always looking for interesting angles, so make their work easy for them.
Samples of your product
If you create products, send them a sample of your product along with your media kit, so they can try out your products for themselves.
Recent news coverage: If you have recently appeared in the news or other publications, make mention of this to increase your social proof and credibility.
Where to send your media kit Just as with sending out press releases and media pitches, knowing when and where to send your kit is crucial.
Before sending it out to everyone in the media, spend time researching publications and media outlets to know which ones are most likely to cover your company or ask you to speak.
You want to include a personalised email to each journalist to introduce yourself, the company and explain what the media kit is for and give a short intro.
This will help you to make a connection with the person you’re trying to reach, rather than sending them the exact same media kit you may be sending 100 other journalists.
Media kids are at the gateway for all speakers, because 99% of them are not using them or they’re not using them properly let our team help you get booked on stages, paid to speak and showcase across all platforms like podcast and stages.
Being in corporate leadership having a professional presence is the most important aspect of getting booked, the UBA team over delivered
I got booked by ministry of sound in the first week of using my media kit
I got three workshops booked for my trip to Bali because of my media kit and professional presence