Guides

Chapter 1 The internet is a packed, noisy place. From startups to behemoth eCommerce brands, from mom-and-pop-shops to Fortune 500 companies, from bloggers to affiliate marketers, everyone is jostling for attention. Only through smart personal branding can you stand out from the competition and get noticed. Thanks to the internet and supersonic technological advancements anyone […]

Chapter 2 Back in the day, a startup could get by with minimal online presence. Not anymore. A business must have a blog and website to survive, let alone thrive these days. Your blog is your online home and the foundation of everything you do online. All your digital footprints must start from and lead

Chapter 3 If your website isn’t visible on Google, all your online efforts are dead in the water. Google is the largest search engine on the planet. So you must please the Google gods, otherwise, your brand will be invisible to consumers. Nobody will know about your brand or what you do. Online visibility starts

Chapter 5 Search engine results pages (SERPs) aren’t equal. The more prominent your content is on the pages, the higher the chances of visitors will click through to your website. If you get a Google Knowledge Panel for your brand, you will occupy notable prime real estate on the SERPs and get more clicks. Getting

Chapter 10 Without the right tools, your best intentions fail. Creating the perfect brand becomes an arduous, time-consuming task. But with the right tools on hand, you can efficiently build a magnetic brand that becomes the talk of the town in no time. You now have all the puzzle pieces to build a brand that

Chapter 9 Brands that don’t embrace digital PR strategies lose ground on their competitors. Not only do they struggle to compete, but they may threaten their very existence. Done right, digital PR can set your brand on fire in people’s hearts and minds.  Move aside traditional PR, digital PR is here now. And it’s here

Chapter 8 Because we live in a mobile-first always-on-the-go lifestyle, podcasting presents a tremendous opportunity for you to tell your brand story and spread the word about your brand. While people are super-busy, they don’t mind listening to your brand story on podcast shows between commutes or while doing their chores. With roots dating back

Chapter 7 Gone are the days of waiting for customers to come to you. In the contemporary business setting, you go after them and woo them to where your business is. Getting verified on Facebook and Instagram, two of the biggest social media platforms out there is a big deal because it ensures you reach

Chapter 6 To profit from your website, you must have consistent traffic. You either buy the traffic or generate it for free on your own. Paid traffic gives you a quick start but is costly, while organic traffic takes a long time to gain traction. Traffic is the lifeblood of online business. Without steady traffic,

Chapter 4 Indexing gives you a place on the online visibility starting blocks. Once you’ve indexed your site pages, it’s time to apply some search engine optimization strategies (SEO) to boost your chances of appearing on search engine results pages. Without smart SEO to bolster your efforts, you will have a stellar blog nobody knows