One way of making the best use of your resources and generating new business is by doing great PR.
Re-Envisioning The High End PR Experience
UBA is where the elite and world class entrepreneurs come to expand their brands impact and influence through top tier PR and Media.
We’re no ordinary PR & Branding Agency. Over the last 15 years UBA has created a unique category all to itself by combining Digital PR, Google Indexing, SEO & Top Tier Publishing into one. We best serve Entrepreneurs, Speakers, Authors, Coaches, CEO’s and Start Ups that need online brand positioning power from a PR agency, and the online footprint from an SEO digital agency.
Want To Work With UBA?
Do you have a story to tell? UBA takes your PR to the next level. Tell Us Your Story.
Have you ever seen someone post an article they have been featured in and think “OMG! They are incredible, I would love to tell my story or be featured in a top tier publications.” It seems out of reach for most, but not completely out of questions for all.
Some of us tend to think that PR is only for large, multinational brands that have huge marketing budgets. It would make sense, since doing PR seems like a full-time job that requires the type of resources that SMBs just don’t have.
One way of making the best use of your resources and generating new business is by doing great PR. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
In simpler terms, PR is essentially about telling great stories, earning people’s attention and trust and gaining publicity as a result of that.
If you have a story to tell or your company is doing something amazing, you’ve written a book or have a powerhouse podcast that the world needs to know about, we can act on your behalf and share your story.
Sharing an article, stage or platform with other create speakers, coaches, podcast hosts, bloggers or experts creates instant credibility. Imagine if you are in an Top Tier Magazine article next to Lewis Howes, Gary Vaynerchuck or Grant Cardone giving your advice along theirs?
Who would you trust?
Unlike traditional media, online media doesn’t have a shelf life. News articles remain visible on search engines indefinitely. This means any PR content you create can gain more value as it lives on.
It’s been proven, VISIBLE BRANDS have a higher ROI than any other product or brand on the market.
Moreover, other news outlets, bloggers and even customers may link and share the media coverage. By sharing timely and relevant stories across earned, owned and shared channels you will keep your business high up in search engine rankings, which will, in turn, bring more customers knocking on your door.
Figure 1. Relative Hourly Rates Buyers Will Pay. By Visible Expert Level
POSITIONING
Positions you as the expert and it’s much more effective than advertising. Earned publicity – be it word-of-mouth, customer testimonials or editorial media coverage – merely is more trusted than advertising. According to a Nielsen study, PR is 90% more effective than advertising in influencing consumers. That being said getting a favorable mention of your brand, which is earned holds much more weight than an ad.
Who are you more likely to believe, a salesman or a person just like you who bought a product? Who would you trust someone that says their great, or seeing that person in a high profile magazine showing how great they are from their advice in an article?
Because of social media, we’re exposed to so much marketing and advertising content. People don’t trust brands as much anymore which is why influencer marketing and PR content provides an authentic touch to your business.
LEARN MORE ABOUT PR AND HOW YOU CAN BE FEATURED IN A TOP-TIER MAGAZINE LIKE MANY OF OUR CLIENTS...
CREDIBILITY
Mentions or advice article placements are a perfect way to showcase your knowledge next to other big names. Sharing a stage or platform with other well known, great speakers, coaches, podcast hosts, bloggers or experts creates instant credibility. Imagine if you are in a top tier magazine article next to Marie Forleo, Lewis Howes, Gary Vaynerchuck, Sophia Amarosa or Grant Cardone giving your advice along theirs?
Who would you trust?
Unlike traditional media, online media doesn’t have a shelf life. News articles remain visible on search engines indefinitely. This means any PR content you create can gain more value as it lives on.
Moreover, other news outlets, bloggers and even customers may link and share the media coverage. By sharing timely and relevant stories across earned, owned and shared channels you will keep your business high up in search engine rankings, which will, in turn, bring more customers knocking on your door.
