Starting a business from scratch is never easy…
But with the right team, and a solid plan, anything is possible!
The HS Styles project was a complete startup. First we discovered the target audience, then based on the data, and input from the client, we decided on the proper look and feel of her brand.
As a budding new fashion designer, Hanalei Swan and is quickly establishing herself in the high-fashion market. As expected, the colors, fonts, and overall design language had to reflect the luxurious feeling that Hanalei’s brand represents.
Next, we crafted a premium new logo, all the way through complete concepts for a lookbook, promotional items, a stylish new website, and ecommerce store.
For media, our team produced a documentary film, weekly vlogs, a speaker & teaser reel film for speaking engagements, and various branded promo films.
When it comes to social media, we launched an instagram growth campaign to build her followers and increase post engagement. Then we ran facebook ads, and implemented our proven in-house system for retargeting, the “mogul method”, to grow her brand’s presence on facebook.
Finally, we created a media kit to promote her speaking offer, and to attract joint-venture partnerships.
Having a complete branding & marketing solution can mean the difference between a total loss, or a highly successful 7-figure launch.
…With that in mind, let’s take a look at each asset our team designed for this high-end, eco-friendly fashion company that’s taking the world by storm!