Table of Contents
Personal Branding Playbook
How To Build An Irresistible Brand
That Turns Heads Everywhere
Table of Contents
Getting attention online as an entrepreneur is tough.
Getting attention online as an entrepreneur is tough.
There are so many moving pieces to master.
From getting PR mentions in top publications to search engine optimization, from blogging to indexing, from organic traffic to paid traffic, from social media marketing to Google knowledge panels, from podcasting to assembling the right technology stack, it’s enough to make your head spin.
But don’t despair. Help is here.
At Unstoppable Branding Agency, we know digital PR and branding inside out. We understand what it takes to build an online business from scratch, gain online attention fast, and make gobs of money. Our team has built multiple 7-figure businesses.
Because of our decades of hands-on experience building highly profitable brands from nothing, we have the unique expertise to help you. We are storytellers at heart. We can help you build an unforgettable brand that generates a sustainable online income. A brand that will give you the time, location, and financial freedom you deserve.
Being unstoppable is your portion. Irresistibility is your crown.
This personal branding strategy playbook is your roadmap.
Let’s get your branding voyage started.
Who is this guide for?
- Are you an expert or consultant who wants to gain the respect of your audience and win more business than you can handle in 2021 and beyond?
- Are you an entrepreneur or thinking of starting a side hustle to supplement your regular income and finally get to do the things you’ve always wanted to do but couldn’t afford?
- Are you a small business owner who has a magnificent product but sharing its brilliance or telling your story is proving a hard nut to crack?
- Are you a solo business owner struggling to differentiate yourself from the countless competitors out there?
- Do you feel your brand needs a makeover so people notice it more?
If you answered yes to any of the above questions, then this guide will help you immensely.
Fasten your seat belt.
You are in for a wild (fun) ride.
The personal branding secrets you will learn here will change your business (and life) forever.
If you follow along, roll up your sleeves, and do the work, your genius will emerge. You will create a powerhouse personal brand people love and support much sooner than you think.
10 Steps To Building An Irresistible Brand
This in-depth personal branding strategy guide shows you step-by-step how to build a memorable brand.
We will explore the intricacies of personal branding from A to Z.
I’ve broken down the guide into 10 bite-sized chapters so you grasp all the steps easily without getting overwhelmed.
Here is what’s in store for you.
The internet is a packed, noisy place. From startups to behemoth eCommerce brands, from mom-and-pop-shops to Fortune 500 companies, from bloggers to affiliate marketers, everyone is jostling for attention. Only through smart personal branding can you stand out from the competition and get noticed.
Back in the day, a startup could get by with minimal online presence. Not anymore. A business must have a blog and website to survive, let alone thrive these days. Your blog is your online home and the foundation of everything you do online. All your digital footprints must start from and lead to your website.
If your website isn’t visible on Google, all your online efforts are dead in the water. Google is the largest search engine on the planet. So you must please the Google gods, otherwise, your brand will be invisible to consumers. Nobody will know about your brand or what you do. Online visibility starts with crawling and indexing.
If your website isn’t visible on Google, all your online efforts are dead in the water. Google is the largest search engine on the planet. So you must please the Google gods, otherwise, your brand will be invisible to consumers. Nobody will know about your brand or what you do. Online visibility starts with crawling and indexing.
Search engine results pages (SERPs) aren’t equal. The more prominent your content is on the pages, the higher the chances of visitors will click through to your website. If you get a Google Knowledge Panel for your brand, you will occupy notable prime real estate on the SERPs and get more clicks.
To profit from your website, you must have consistent traffic. You either buy the traffic or generate it for free on your own. Paid traffic gives you a quick start but is costly, while organic traffic takes a long time to gain traction.
Gone are the days of waiting for customers to come to you. In the contemporary business setting, you go after them and woo them to where your business is. Getting verified on Facebook and Instagram, two of the biggest social media platforms out there is a big deal because it ensures you reach a lot of potential customers.
Because we live in a mobile-first always-on-the-go lifestyle, podcasting presents a tremendous opportunity for you to tell your brand story and spread the word about your brand. While people are super-busy, they don’t mind listening to your brand story on podcast shows between commutes or while doing their chores.
Brands that don’t embrace digital PR strategies lose ground on their competitors. Not only do they struggle to compete, but they may threaten their very existence. Done right, digital PR can set your brand on fire in people’s hearts and minds.
Without the right tools, your best intentions fail. Creating the perfect brand becomes an arduous, time-consuming task. But with the right tools on hand, you can efficiently build a magnetic brand that becomes the talk of the town in no time.